Randstad USA achieved its first viral video success in April 2024 with "The Remote Worker is In Today," a creative take on a trending concept. Conceived and filmed in just minutes during a fast-paced content shoot, the video captured the relatable humor of a remote worker making a grand, red-carpet-style appearance at the office.

Results:
The video became Randstad’s best-performing content across multiple platforms. On Instagram alone, the video achieved:

• 11.1M views

• 224K likes

• 3.5K comments

• 26K saves

• 219K shares/sends

The success extended to Instagram, LinkedIn, TikTok, Facebook, and YouTube, garnering attention from major influencers at Google, Meta, and beyond.

Takeaway:
This campaign showcased the power of acting quickly on trending ideas, leveraging teamwork, and delivering simple yet impactful content that resonated with diverse audiences.