To promote Randstad's 2025 Salary Guide, we partnered with influencer Ashley Herd (@managermethod), a trusted voice in the HR and professional development space, to create an engaging and impactful social media campaign. Leveraging her established presence on Instagram and TikTok, the campaign aimed to drive awareness, engagement, and lead generation for the Salary Guide. Through a mix of organic and boosted content, including videos and posts tailored to each platform, the partnership achieved record-breaking results, including over 300,000 impressions and an average engagement rate of 2.17%. The campaign also delivered exceptional cost efficiency, with a total CPL of $10.66 compared to $58.55 on LinkedIn, generating 1,500 high-quality leads. This collaboration marked one of Randstad’s most successful influencer campaigns to date, setting a new standard for strategic partnerships.