The Idea

As a member of Notarize's "Notarize Parents" Employee Resource Group, I helped reimagine the traditional "Take Your Child to Work Day" with a fresh and much-needed twist: "Take Your Parent FROM Work Day." Designed to give parents a break after two years of balancing remote work and family life during the pandemic, this initiative encouraged employees to log off early and spend quality time with their kids.

Bringing the Concept to Life

I collaborated with C-Suite leaders, including the CHRO, to gain buy-in and approval for the initiative, ensuring it aligned with company values and goals. Once approved, I developed social media content, internal messaging, and a post-event blog to celebrate the initiative. These efforts built excitement leading up to the event and captured the spirit of the day, ensuring it resonated with employees and external audiences alike. The blog highlighted employee experiences and cemented the program as a key moment in the company’s culture story.

The Social Media Campaign
I developed and launched a series of engaging posts across LinkedIn, Instagram, and other channels to promote "Take Your Parent FROM Work Day." The campaign celebrated the balance between work and family life with playful and relatable content, including:

• Employee stories: Showcasing how parents spent their time off with their kids.

• Engaging videos: Asking kids, "What does Mom/Dad do at Notarize?" for a fun, heartwarming twist.

• Vibrant visuals: Highlighting the joy of stepping away from the home office for quality family time.

Key Highlights:

• Concept Creation: Partnered with the Employee Resource Group to ideate and shape the initiative.

• Leadership Collaboration: Worked with C-Suite leaders to ensure the program aligned with company culture and secured their endorsement.

• Content Creation: Developed social media posts, visuals, and captions to build engagement.

• Post-Event Blog: Crafted a blog to celebrate the success of the day and amplify its impact.

• Impactful Execution: The initiative resonated internally and externally, celebrating employees while enhancing the company’s employer brand.

Results
The campaign was warmly received by employees and followers alike, sparking conversations about work-life balance and company culture. It became a standout moment for Notarize, reinforcing its commitment to supporting working parents.

Takeaway
This initiative highlights my ability to collaborate across teams and leadership levels, bring creative ideas to life, and amplify them through impactful social media campaigns.